Call letters: WXRR-FM (Rock 104)
Format: Classic Rock since 1995
Facility: 104.5 FM MHz FM Stereo
Power: 100,000 watts
Tower Height: 1026 feet above ground
Hours of Operation: 24 hours
Nielsen Market: #212 Laurel-Hattiesburg, MS
Metro Population 12+ = 173,500
TSA Population 12+ = 321,900
50 dBu Population = 485,091
Listening Area: (18 counties, ADI) Jones, Forrest, Lamar, Smith, Jasper, Covington, Wayne, Jeff Davis, Simpson,
Greene, Marion, Perry, Stone, Rankin, Scott, Lawrence, Clarke, and Newton. Rock 104 has “shown up” in the New Orleans and Mobile Nielsen counties.
News: Local news coverage.
Sports: Flagship Station for The University of Southern Mississippi Football and Basketball games.
Weather: Rock 104 provides continuous weather radar reports, forecasts and storm-alerts. WXRR is an Alert FM station.
Awards: The Rock 104 Morning Crew has been named “Mississippi’s Radio Personalities of the Year” three times. WXRR has received numerous “Gold and Silver Awards” from the Mississippi Association of Broadcasters.
Remotes: The ROCK 104 “Rock and Roll Patrol” rides in the “Hurricane Hummer.” Remote packages include a spot schedule, promos, live broadcasts and talent fees.
Promotions: From “Stupid Question of the Day” to “True Dat”, we love promotions. Free meals, concert and festival tickets, trips, shirts, caps, a new car....send it to us, we’ll give it away.
Morning Crew: Tom Colt, Flyin’ Bryan, and Miss Shirley Q. Liquor rock you out of bed and roll you to work.
Features: Shirley Q. Liquor, Comedian; For 16 years Doug Morris has been on the air Sunday 10A-6P with “Rock Trax” (requests); Weekends - “The Classics”, a two hour concert each week by the best classic rock entertainers.
WXRR-FM, Hattiesburg, MS covers most of South Mississippi with 100,000 watts from a 1000 ft. tower located in Forrest County at the intersection of Jones, Forrest, and Perry counties. Since becoming a Blakeney Communications, Inc. station in 1995, Rock 104 has been consistently Classic Rock and consistently one of the top-rated stations in the market. The market is defined by Nielsen as Laurel-Hattiesburg with the Metro counties including Jones, Forrest and Lamar. There are 13 counties in the Total Survey Area (shown in yellow and blue.)
ROCK 104 is proud to be the flagship for Southern Miss Football and Basketball. For sponsorship information e-mail:
P. O. Box 16596 Hattiesburg, MS 39404
Phone 601-544-0095 Fax 601-545-8199
Contest Lines: 601-545-ROCK 601-649-ROLL
Locally owned and operated by Blakeney Communications, Inc.
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